SoCon 14

I found out about SoCon 14 just a few days ahead of when it was starting. Decided to go and was glad that I went.

The take away:

  • learned a few things that I didn’t have to take a class to do the same thing, who wants to go to class for everything, Boring,
  • networking
  • and that I need a new phone, only because my phone isn’t compatible with the app that they used, so onwards to using that twitter account that was setup but never used.

Breakout Session 1:

Attended Eff Yeah: Content Marketing with Blair Brady. #effyeahcntntmktg

The Dunwoody Police Department were there and they said it best with when they first started it was just about the what you would expect all the blah blah blah stuff, it wasn’t till they started putting off the wall when they got noticed. It was the content they put out that made them get followers. Sometimes it may take a little creativity wink wink eff yeah, to get noticed. You can make a whatever it is informative, but who is going to read the information if you can’t grab someone’s attention.

Breakout Session 2:

How to Build a First Class Social Media Campaign on a Coach Budget

Melissa Kerwin, Social Media Analyst at Marketing Inspirations

This one was a little above where I am at. I will have to delve further into the notes and research more on the stuff, they were more towards businesses, which I’m doing at the moment but there was some good stuff for once I do. For my purposes klout will do fine for a lump-sum of information. There were two examples that she gave, 2 companies wanting social marketing, both on a tight budgets within a short span. The one that didn’t do so hot was the company that was strict on the content (the company wanted specific pictures and wording) and the target market. The second was more flexible but ran a better ad campaign than the first not because they had more money but because they were flexible on what, the content, and were willing to change if some of the ads didn’t work. The take you have to be able to give up one for the other.

Breakout Session 3:

The Power of Personal Branding Through the Use of Social Media

Tara Williams, Social Media Expert at Who Is Tara Williams

I met her after lunch after when we were making our way back and what did it start out with, talking about the weather. Yes, in this day in age, you can still start a conversation talking about the weekend! Then I realized that she was holding this session that I was going to. We did talk about stuff that she did talk about in the session, but it’s always different on a one-on-one basis, more personalized. There was a guy in there and he was the perfect example the whole session. Had all good and legit questions, but as it was put, you are just confused and look lost with being everywhere. Hone in on a few social platforms, get good at it then expand from there. The take away was to not to be all over the place, whether for personal or business, be in a few but be good at them. What’s the point of being everywhere if they aren’t working for you?

Other Breakout Sessions that are on the web that wasn’t able to go to but I think are useful:

Going 2D to 3D: #2Dto3D Jason Dominy

I didn’t attend this but I did watch the youtube video (posted through Socon) and I like John being in “the flesh.”

Yeap, making the “social” social. Making it beneficial personal and professional, the later is what I’m looking for. Content that you would want read yourself, personal and as a business, depending on what it is. Social listening is the most underutilized portion of social aspect. I like what JC Penny did, that was pretty awesome.

Connecting: Be genuine, (Never heard of Uber will have to check it out. You don’t have that anymore.) add value (don’t have the time for his “personal social strategy” but I do like the idea of it. Will have to think about it in the future), and be thankful.

Investing: Encourage, support (making customer support the most important. If you are not using your platform, then you are failing), reward.

Other Blogs about SoCon 14 Look there’s me in the second sphere. I saw him with his set-up and I swear I have played poker with him somewhere.

POSTING WITH A PURPOSE: Using B2B Social To Build Sales Pipeline. has a post of their presentation on their blog and the website is filled with a lot of useful information.

The Refresh app know people before you meet them. Heard this one floating around at SoCon.