SoCon 14

I found out about SoCon 14 just a few days ahead of when it was starting. Decided to go and was glad that I went.

The take away:

  • learned a few things that I didn’t have to take a class to do the same thing, who wants to go to class for everything, Boring,
  • networking
  • and that I need a new phone, only because my phone isn’t compatible with the app that they used, so onwards to using that twitter account that was setup but never used.

Breakout Session 1:

Attended Eff Yeah: Content Marketing with Blair Brady. #effyeahcntntmktg

The Dunwoody Police Department were there and they said it best with when they first started it was just about the what you would expect all the blah blah blah stuff, it wasn’t till they started putting off the wall when they got noticed. It was the content they put out that made them get followers. Sometimes it may take a little creativity wink wink eff yeah, to get noticed. You can make a whatever it is informative, but who is going to read the information if you can’t grab someone’s attention.

Breakout Session 2:

How to Build a First Class Social Media Campaign on a Coach Budget

Melissa Kerwin, Social Media Analyst at Marketing Inspirations

This one was a little above where I am at. I will have to delve further into the notes and research more on the stuff, they were more towards businesses, which I’m doing at the moment but there was some good stuff for once I do. For my purposes klout will do fine for a lump-sum of information. There were two examples that she gave, 2 companies wanting social marketing, both on a tight budgets within a short span. The one that didn’t do so hot was the company that was strict on the content (the company wanted specific pictures and wording) and the target market. The second was more flexible but ran a better ad campaign than the first not because they had more money but because they were flexible on what, the content, and were willing to change if some of the ads didn’t work. The take you have to be able to give up one for the other.

Breakout Session 3:

The Power of Personal Branding Through the Use of Social Media

Tara Williams, Social Media Expert at Who Is Tara Williams

I met her after lunch after when we were making our way back and what did it start out with, talking about the weather. Yes, in this day in age, you can still start a conversation talking about the weekend! Then I realized that she was holding this session that I was going to. We did talk about stuff that she did talk about in the session, but it’s always different on a one-on-one basis, more personalized. There was a guy in there and he was the perfect example the whole session. Had all good and legit questions, but as it was put, you are just confused and look lost with being everywhere. Hone in on a few social platforms, get good at it then expand from there. The take away was to not to be all over the place, whether for personal or business, be in a few but be good at them. What’s the point of being everywhere if they aren’t working for you?

Other Breakout Sessions that are on the web that wasn’t able to go to but I think are useful:

Going 2D to 3D: #2Dto3D Jason Dominy

I didn’t attend this but I did watch the youtube video (posted through Socon) and I like John being in “the flesh.”

Yeap, making the “social” social. Making it beneficial personal and professional, the later is what I’m looking for. Content that you would want read yourself, personal and as a business, depending on what it is. Social listening is the most underutilized portion of social aspect. I like what JC Penny did, that was pretty awesome.

Connecting: Be genuine, (Never heard of Uber will have to check it out. You don’t have that anymore.) add value (don’t have the time for his “personal social strategy” but I do like the idea of it. Will have to think about it in the future), and be thankful.

Investing: Encourage, support (making customer support the most important. If you are not using your platform, then you are failing), reward.

Other Blogs about SoCon 14 Look there’s me in the second sphere. I saw him with his set-up and I swear I have played poker with him somewhere.

POSTING WITH A PURPOSE: Using B2B Social To Build Sales Pipeline. has a post of their presentation on their blog and the website is filled with a lot of useful information.

The Refresh app know people before you meet them. Heard this one floating around at SoCon.


10 Things Missed from Working in Restaurants

10. The cash. It was well, odd getting use to the paycheck. And now direct deposit.

9. The flexible schedule. (needing a day off easy to get someone to cover the shift. Someone always needed cash)

8. Using work as going to the gym. All the walking, a slow shift one could easily walk 2-3 miles a busy shift 4-6 if not more, upper body strength, the most popular dishes were on a big plate that was at least 1.5 lbs and all of the plates were ceramic on top of a large tray and those could easily get up to 25 or more pounds and it’s over and over again.

Let’s say sitting at a desk causes that “computer belly”. As I call it.

7. Working was actually fun. Yes, the stress was there when we weren’t expecting it, but the challenge of the multitasking, keeping up to not “get in the weeds” was what made it fun. Getting to know people, when you get to see people on a weekly or monthly basis, and then you see them outside of the work environment and are able to talk, truly talk to them, it’s just different than any other. I really can’t explain in a list format, perhaps another post on the subject is due.

6. Didn’t have to use the brain to figure things out. Not saying it doesn’t use brain power, but once you know the food and drink knowledge, learning to read body language and personalities everything becomes second nature. It’s even harder over the phone and you are trying to remedy the situation without other visual insights.

5. Dynamics of the restaurant. Not saying that an office can’t be laid back, every office and workplace has a different atmosphere. But in general, the restaurant was a a fun place to be around. Joking around with the bar, tables and staff. It is generally different than anything else, but you can take that and do it over the phone and have the same outcome, being personality and calming a situation in your own way to where it solves the problem.

4. Hearing other people’s stories. In this type of environment you hear it all. And with it you hear the lows, you are glad that you are not in that situation, and the highs where you want to be in that situation. But either way, you know that there is hope for either better yourself and not to get in a certain situation. I just like to hear people’s stories and live through theirs so I know what or what not do to.

3. Socializing with your co-workers after work/time off. It is just different than socializing outside of work than your co-workers in the office. The situation is itself is completely different in many degrees. if you have been in those shoes you understand. Simply, it’s a different beast. (I’ll have to expand on it in another post)

2.Constant contact. For any person, the contact is key to our survival. we wouldn’t be able to live without social interaction.

1. The regulars. Any restaurant wouldn’t be there if it wasn’t for there regulars, it drives the business, in a different way than other industries. No business would run without their regulars, whether big or small. At the foundational level the regulars continues a business’s growth.

For that reason, bless all you regulars in any business because if it wasn’t for your simple efforts, no business would succeed. Again thank you!

Daycare @ Work

Earlier this week and today, one of the coworkers had her 3 year old boy at the office.

What?! A 3 year old at the office. Yes, folks there are those out there and here’s the reasons its employer approved.

  1. It’s a small office. To give you an idea, we rarely have “outsiders” aka customers/clients come in. Only once did we in a 6 month period and the sales reps that we are the vendors of came in within the last month to go over the new product lines that we carry.
  2. The employer wants her to work there, and all the staff for that matter. Not just saying “I want you to work here,” but deep down meaning it. As a background: the mom is in starting school on the weekends soon and  that’s the only way she can work without spending what she makes on daycare.
  3. Ultimately though, the kid is very well behaved for a 3 year old. When I mean well behaved, I mean it. He was taught right from the start. He’s one of those kids that the parents could go to a dinner, anywhere, and they would get complimented by the staff.

I’m off to work for Day 2 of Daycare @ Work. TGIF!