Marketing Mix


Our logo for “On the Fly”

For my marketing class, the group project was to do a marketing mix for a product or service. This was the second class this semester that had a group project. Group projects are not always easy nor are they always fun. Thankfully for the group and I, we had a choice of what we were doing the marketing mix for.

Some of the other teachers that are doing the same project in their class, have chosen a product and the groups have to come up with the marketing mix. Two students that are in my management group are taking a marketing class where they have to do a marketing mix on popcorn and one on candy. They complained on how hard it was, which is what would really happen, but why make it that much difficult to a student. To each teacher there own process. But wouldn’t it be boring to hear presentations on the same subjects? 75 students or so with 4-6 students in a group with 13-16 presentations on the same product would drive me insane if I was the teacher.

My group decided to do a delivery service of personal necessities and food to the time-demanding and busy lifestyles of students, faculty and staff. Where some of other groups were having trouble coming up with their product or service, we were able to get to get an idea right away. (I guess that’s why other teachers gave a product to focus on.)

I had the distribution/place aspect of our

marketing mix.On The Fly Delivery Van

I designed the delivery van, another member did the logo and another came up with the name our company. We all joked around when the presentation came around because we felt like we were showcasing our business on Shark Tank.

As far as with any group project, some of the ideas that were finalized for the paper and presentation were not 100% correct in my eyes. Another member and I had different ideas on some of the choices that were made. Overall, I am happy with the final product as a group and if I ever have another class project, I would definitely bring this if it is able to expand on for a higher level class.

Maybe I could possibly play around with it and use it a mock-up business plan.


“The Early Birds” Group Work for Management Class

We were given our members by the professor and we are to coordinate group events where we learn about different companies, coordinate schedules, come up with a group work plan with roles, responsibilities, events with at least least two members going to each, a 10 page paper about the group dynamics with appendix and a five to ten minute presentation.

In general, most people hate group work because there is a slacker and you have to do their work for them. My boss has even said the same thing when I told her about it. The one thing that the Professor has emphasized is that he can’t stand slackers. At the end of it all, there is a peer review within the group. I think as he has said it ,”Now I have heard that other professors/teachers do a peer review, but it doesn’t affect the grade. Well, I am here to tell you that isn’t the way I do things. I can’t sand slackers, and if the rest of your group members say that you slacked, then it can affect your grade.” I have worked with groups before where the teacher says that, and well it didn’t really happen that way, but for this professor, I think that it will.

When we had our initial meet and greet in one of the classes, I had said something to the effect of “Can we all agree that we hate group work, my let’s do our part and make the most of it.” We all laughed and agreed.

There’s five of us in the group and during the beginning of our work plan sessions for about one week one of the members never showed up to class when we were signing up for events. One of the members called him while we were working on it to see what was going on. I thing he was surprised when he got a phone at 8:30 in the morning. But we didn’t know and just wanted to know if he was planning on dropping the class or not.

What has been working for us, is to have some meetings before our early Thursday class.At first, we needed to finish selecting events and agreed on meeting at 7:30 (the class starts at 8 and ends at 9:15), During the meeting we knew that we needed to meet on a regular basis, bi-weekly on Thursday before class at the same time. In the first early morning meet, we got so much done; more than what we all were expecting. So hence the name “The Early Birds”.