Marketing Mix

Logo1

Our logo for “On the Fly”

For my marketing class, the group project was to do a marketing mix for a product or service. This was the second class this semester that had a group project. Group projects are not always easy nor are they always fun. Thankfully for the group and I, we had a choice of what we were doing the marketing mix for.

Some of the other teachers that are doing the same project in their class, have chosen a product and the groups have to come up with the marketing mix. Two students that are in my management group are taking a marketing class where they have to do a marketing mix on popcorn and one on candy. They complained on how hard it was, which is what would really happen, but why make it that much difficult to a student. To each teacher there own process. But wouldn’t it be boring to hear presentations on the same subjects? 75 students or so with 4-6 students in a group with 13-16 presentations on the same product would drive me insane if I was the teacher.

My group decided to do a delivery service of personal necessities and food to the time-demanding and busy lifestyles of students, faculty and staff. Where some of other groups were having trouble coming up with their product or service, we were able to get to get an idea right away. (I guess that’s why other teachers gave a product to focus on.)

I had the distribution/place aspect of our

marketing mix.On The Fly Delivery Van

I designed the delivery van, another member did the logo and another came up with the name our company. We all joked around when the presentation came around because we felt like we were showcasing our business on Shark Tank.

As far as with any group project, some of the ideas that were finalized for the paper and presentation were not 100% correct in my eyes. Another member and I had different ideas on some of the choices that were made. Overall, I am happy with the final product as a group and if I ever have another class project, I would definitely bring this if it is able to expand on for a higher level class.

Maybe I could possibly play around with it and use it a mock-up business plan.

Bloomberg BAT

Just took the Bloomberg BAT test today. Quick overview of it:

  • started in 2010,
  • 2 hour test with 100 questions covering News Analysis (12 questions), Economics (12 questions), Math Skills (14 questions), Analytical Reasoning (12 questions), Financial Statements Analysis (12 questions), Investment Banking (12 questions), Global Markets (14 questions), and Chart and Graph Analysis (12 questions)
  • suppose to focus on analytical reasoning instead of terminology, know how and learned knowledge

In other words it’s an assessment test given by Bloomberg Institute.

Now I’ve read a few articles and group posts on LinkedIn. Some were of how it’s not worth the time, they got high scores/ percentiles and never got a call and others where they did get call backs from their percentile scores. And in all honesty I took the sample questions from their website and got 2 out of the 3 right, I’m sure it was done that way to inspire and motivate you to take the test.

There’s some perks taking it at the school, didn’t have to pay the $65 bucks to do it online, thought it was strange when you needed a web cam to take it online. Might get my dogs in there, they love the camera.

According to them by taking it you get to:

  • Identify your personal strengths to promote to employers in interviews
  • Gain valuable feedback as relative to a career in finance
  • Get contacted for full-time and internship opportunities
  • Promote yourself to employers worldwide
  • Gain insight into different roles in finance
  • Enhance your CV/Resume

For me:

  • Want to find out strengths and weaknesses
  • Not interested in a career in finance or promoting myself, not just yet anyways
  • Want to know the different aspects of finance
  • Improve my resume, pending the score

Regardless, I don’t think it wasn’t a waste of time. There were two other people from my management class, so at least I wasn’t the only one that wasn’t majoring in finance taking the test. The whole point was to see what it was about. Now waiting the two weeks to see what I scored.

SoCon 14

I found out about SoCon 14 just a few days ahead of when it was starting. Decided to go and was glad that I went.

The take away:

  • learned a few things that I didn’t have to take a class to do the same thing, who wants to go to class for everything, Boring,
  • networking
  • and that I need a new phone, only because my phone isn’t compatible with the app that they used, so onwards to using that twitter account that was setup but never used.

Breakout Session 1:

Attended Eff Yeah: Content Marketing with Blair Brady. #effyeahcntntmktg http://slidesha.re/1k6i87n

The Dunwoody Police Department were there and they said it best with when they first started it was just about the what you would expect all the blah blah blah stuff, it wasn’t till they started putting off the wall when they got noticed. It was the content they put out that made them get followers. Sometimes it may take a little creativity wink wink eff yeah, to get noticed. You can make a whatever it is informative, but who is going to read the information if you can’t grab someone’s attention.

Breakout Session 2:

How to Build a First Class Social Media Campaign on a Coach Budget

Melissa Kerwin, Social Media Analyst at Marketing Inspirations

This one was a little above where I am at. I will have to delve further into the notes and research more on the stuff, they were more towards businesses, which I’m doing at the moment but there was some good stuff for once I do. For my purposes klout will do fine for a lump-sum of information. There were two examples that she gave, 2 companies wanting social marketing, both on a tight budgets within a short span. The one that didn’t do so hot was the company that was strict on the content (the company wanted specific pictures and wording) and the target market. The second was more flexible but ran a better ad campaign than the first not because they had more money but because they were flexible on what, the content, and were willing to change if some of the ads didn’t work. The take you have to be able to give up one for the other.

Breakout Session 3:

The Power of Personal Branding Through the Use of Social Media

Tara Williams, Social Media Expert at Who Is Tara Williams

I met her after lunch after when we were making our way back and what did it start out with, talking about the weather. Yes, in this day in age, you can still start a conversation talking about the weekend! Then I realized that she was holding this session that I was going to. We did talk about stuff that she did talk about in the session, but it’s always different on a one-on-one basis, more personalized. There was a guy in there and he was the perfect example the whole session. Had all good and legit questions, but as it was put, you are just confused and look lost with being everywhere. Hone in on a few social platforms, get good at it then expand from there. The take away was to not to be all over the place, whether for personal or business, be in a few but be good at them. What’s the point of being everywhere if they aren’t working for you?

Other Breakout Sessions that are on the web that wasn’t able to go to but I think are useful:

Going 2D to 3D: #2Dto3D Jason Dominy

I didn’t attend this but I did watch the youtube video http://www.youtube.com/watch?v=H8NkymcSXzk (posted through Socon) and I like John being in “the flesh.”

Yeap, making the “social” social. Making it beneficial personal and professional, the later is what I’m looking for. Content that you would want read yourself, personal and as a business, depending on what it is. Social listening is the most underutilized portion of social aspect. I like what JC Penny did, that was pretty awesome.

Connecting: Be genuine, (Never heard of Uber will have to check it out. You don’t have that anymore.) add value (don’t have the time for his “personal social strategy” but I do like the idea of it. Will have to think about it in the future), and be thankful.

Investing: Encourage, support (making customer support the most important. If you are not using your platform, then you are failing), reward.

Other Blogs about SoCon 14

http://www.we-get-around.com/blog/2014/2/23/we-get-around-socon14 Look there’s me in the second sphere. I saw him with his set-up and I swear I have played poker with him somewhere.

http://www.greenmellenmedia.com/social-media-relearned-learned-socon14/

POSTING WITH A PURPOSE: Using B2B Social To Build Sales Pipeline. http://write2market.com/ has a post of their presentation on their blog and the website is filled with a lot of useful information.

The Refresh app know people before you meet them. Heard this one floating around at SoCon.

A Wise Broke Student Investment

I may be a college student for the moment, but unlike other students that sustain themselves off Ramen noodles, school meals and cheap lunch meat, my kitchen and belly is always full. Call me the Coupon Queen if you want. I’m all about saving some money.

Here’s another saving tip for you folks out there. Throw out that printer you may have gotten with your laptop and get a laser printer. I never thought about how much I would spend on ink until my first semester. At about $22 for black and another $25 for color, that was almost breaking the bank whenever I needed to print things that the teacher would post online for the next class.

A regular printer about $50 for ink and yes the printer itself was cheap, but on average I was having to get new ink about once a month.

The average inkjet will do about 200 or so pages, don’t quote me and the average laser will do about 1500- 2000 pages before running out of ink.

One semester I really needed a new one, I was finally tired of getting new ink and went out and bought a basic black laser printer from Wal-Mart, spent about $130 bucks, thought about getting another toner while I was there, but it came with one and decided to wait.

I bought that back in late June. I was still running with the same original toner that it came with up until last night when nothing would print. I had a refill toner kit that you put into the existing. It was only $14 and decided that it was worth a try. After watching a video on how to put it in, I was printing a report within 10 minutes at the cost of $14 instead of $65 (at the cheapest I found)  and it’s probably going to last me almost another year.

So donate that free/cheap printer you have and get yourself a laser and it’ll save you some major bucks.

College plus Work

I’m really in a writing mode today, I’ve updated the About page and this will be my second post for the day.

My management professor told me the other week that he is on a committee of sorts, can’t remember the name of it, to get students more students involved at school. It has been a problem where students essentially just go to class and may do other things that the school does.

The biggest issue that has stuck out is that most students, traditional and non-traditional students work. With working in the management class group, the biggest issue is availability to attend the amount of events that we need. And that goes with the work and class.

Most of those jobs don’t have the flexibility of change for their employees that go to school, shifts start and end at a certain time, classes start and end at certain time, classes take additional hours outside of class, and a person needs to sleep and eat and perhaps take of a family or other important activities.

When I was working in the restaurant industry, this is what happened and this may not be for all companies, the standing rule was you give them your class schedule and they would make your work schedule around it. There was a request off sheet, but that didn’t mean you were to have off on that day. Even sometimes, you wee still scheduled for a shift when you were at class or just had 15 minutes to get to work from school. Then the smart ones, would change their availability so that they can have some study time, then the manager would ask why, you tell them you need study time, then they would say to manage your time more wisely and not take the availability change because they only take the class schedule for your time off. I can’t speak for other types of industries or companies, but I am sure that there are many cases that are the same way.

Work places with flexible schedules, that is a students dream come true and hard to find. One of my past classmates works in retail, and his company has told him to put school before work. His work does call him when they need him and usually he does go when they need him. For me I am able to sign up for my next semester classes at least 6 weeks ahead and I let my boss know to get an idea, I know when the business picks up to coordinate my school and work load. When I first started there, I wasn’t sure how she would be with class schedule and she made it very clear to get the classes that I needed with teachers that I wanted and not to worry about work. Now I know when the busier times start and end, to where I can adjust my school and work needs.

Sometimes it isn’t easy going to college and working, but it takes a tremendous amount of stress away when you can do both with ease. Flexibility and the support of work has a big play of it all. Yes, no matter what time-management is definitely key, but when the mass majority of students don’t have the luxury of a full ride to go to college, traditional or nontraditional, work is another aspect of the daily life that is important in order to go to college.

“The Early Birds” Group Work for Management Class

We were given our members by the professor and we are to coordinate group events where we learn about different companies, coordinate schedules, come up with a group work plan with roles, responsibilities, events with at least least two members going to each, a 10 page paper about the group dynamics with appendix and a five to ten minute presentation.

In general, most people hate group work because there is a slacker and you have to do their work for them. My boss has even said the same thing when I told her about it. The one thing that the Professor has emphasized is that he can’t stand slackers. At the end of it all, there is a peer review within the group. I think as he has said it ,”Now I have heard that other professors/teachers do a peer review, but it doesn’t affect the grade. Well, I am here to tell you that isn’t the way I do things. I can’t sand slackers, and if the rest of your group members say that you slacked, then it can affect your grade.” I have worked with groups before where the teacher says that, and well it didn’t really happen that way, but for this professor, I think that it will.

When we had our initial meet and greet in one of the classes, I had said something to the effect of “Can we all agree that we hate group work, my let’s do our part and make the most of it.” We all laughed and agreed.

There’s five of us in the group and during the beginning of our work plan sessions for about one week one of the members never showed up to class when we were signing up for events. One of the members called him while we were working on it to see what was going on. I thing he was surprised when he got a phone at 8:30 in the morning. But we didn’t know and just wanted to know if he was planning on dropping the class or not.

What has been working for us, is to have some meetings before our early Thursday class.At first, we needed to finish selecting events and agreed on meeting at 7:30 (the class starts at 8 and ends at 9:15), During the meeting we knew that we needed to meet on a regular basis, bi-weekly on Thursday before class at the same time. In the first early morning meet, we got so much done; more than what we all were expecting. So hence the name “The Early Birds”.