SoCon 14

I found out about SoCon 14 just a few days ahead of when it was starting. Decided to go and was glad that I went.

The take away:

  • learned a few things that I didn’t have to take a class to do the same thing, who wants to go to class for everything, Boring,
  • networking
  • and that I need a new phone, only because my phone isn’t compatible with the app that they used, so onwards to using that twitter account that was setup but never used.

Breakout Session 1:

Attended Eff Yeah: Content Marketing with Blair Brady. #effyeahcntntmktg

The Dunwoody Police Department were there and they said it best with when they first started it was just about the what you would expect all the blah blah blah stuff, it wasn’t till they started putting off the wall when they got noticed. It was the content they put out that made them get followers. Sometimes it may take a little creativity wink wink eff yeah, to get noticed. You can make a whatever it is informative, but who is going to read the information if you can’t grab someone’s attention.

Breakout Session 2:

How to Build a First Class Social Media Campaign on a Coach Budget

Melissa Kerwin, Social Media Analyst at Marketing Inspirations

This one was a little above where I am at. I will have to delve further into the notes and research more on the stuff, they were more towards businesses, which I’m doing at the moment but there was some good stuff for once I do. For my purposes klout will do fine for a lump-sum of information. There were two examples that she gave, 2 companies wanting social marketing, both on a tight budgets within a short span. The one that didn’t do so hot was the company that was strict on the content (the company wanted specific pictures and wording) and the target market. The second was more flexible but ran a better ad campaign than the first not because they had more money but because they were flexible on what, the content, and were willing to change if some of the ads didn’t work. The take you have to be able to give up one for the other.

Breakout Session 3:

The Power of Personal Branding Through the Use of Social Media

Tara Williams, Social Media Expert at Who Is Tara Williams

I met her after lunch after when we were making our way back and what did it start out with, talking about the weather. Yes, in this day in age, you can still start a conversation talking about the weekend! Then I realized that she was holding this session that I was going to. We did talk about stuff that she did talk about in the session, but it’s always different on a one-on-one basis, more personalized. There was a guy in there and he was the perfect example the whole session. Had all good and legit questions, but as it was put, you are just confused and look lost with being everywhere. Hone in on a few social platforms, get good at it then expand from there. The take away was to not to be all over the place, whether for personal or business, be in a few but be good at them. What’s the point of being everywhere if they aren’t working for you?

Other Breakout Sessions that are on the web that wasn’t able to go to but I think are useful:

Going 2D to 3D: #2Dto3D Jason Dominy

I didn’t attend this but I did watch the youtube video (posted through Socon) and I like John being in “the flesh.”

Yeap, making the “social” social. Making it beneficial personal and professional, the later is what I’m looking for. Content that you would want read yourself, personal and as a business, depending on what it is. Social listening is the most underutilized portion of social aspect. I like what JC Penny did, that was pretty awesome.

Connecting: Be genuine, (Never heard of Uber will have to check it out. You don’t have that anymore.) add value (don’t have the time for his “personal social strategy” but I do like the idea of it. Will have to think about it in the future), and be thankful.

Investing: Encourage, support (making customer support the most important. If you are not using your platform, then you are failing), reward.

Other Blogs about SoCon 14 Look there’s me in the second sphere. I saw him with his set-up and I swear I have played poker with him somewhere.

POSTING WITH A PURPOSE: Using B2B Social To Build Sales Pipeline. has a post of their presentation on their blog and the website is filled with a lot of useful information.

The Refresh app know people before you meet them. Heard this one floating around at SoCon.


Gas Experiment (the start)

Here’s the scenario that’ all too familiar with all of us: You’re driving home and your low gas light comes on and you know that you need to get gas, but in the back of your mind you know how many miles that you can drive without being stranded on the side of the road. It’s about another 50 miles for me.

At the gas station this morning, I prepaid with $10. What’s that these days with gas prices? Well, I’ll tell you what it is. It was 3.136 gallons of gas and it will probably last me about 2-3 days. Usually I fill up and set the odometer, so I know how far I can go, unlike the cars that tell you how many miles you have left before you are on empty.

But then I was thinking, how long does a full tank really last me? I do drive a good distance in one day but without rush hour traffic. 5 days a week, I go to school (5.9 miles), then to work (26.7 miles) and then back home (22.1). A total of  54.7 miles and a drive time of 1 hour and 13 minutes, according to Google Maps and current traffic was a factor in calculating the drive time.

According to The Clean Air Campagne’s website “The average one-way commute distance in Atlanta is 17.5 miles.” This is just the commute to and from work, so I am above average with the commute to work, if that is all that I am doing.

I did come across this interactive website.–how-does-yours-rank According to this site, the average commute was 33.8 mile with a +/- of 1.3 miles, and I am under the average commute just going to work.

So for the experiment, I am going to see how long this 10 bucks of gas is going to last me. It is Friday, so it won’t be a true gauge of the week, but it still will tell me a little something.

Let me know what’s your commute time.

A Wise Broke Student Investment

I may be a college student for the moment, but unlike other students that sustain themselves off Ramen noodles, school meals and cheap lunch meat, my kitchen and belly is always full. Call me the Coupon Queen if you want. I’m all about saving some money.

Here’s another saving tip for you folks out there. Throw out that printer you may have gotten with your laptop and get a laser printer. I never thought about how much I would spend on ink until my first semester. At about $22 for black and another $25 for color, that was almost breaking the bank whenever I needed to print things that the teacher would post online for the next class.

A regular printer about $50 for ink and yes the printer itself was cheap, but on average I was having to get new ink about once a month.

The average inkjet will do about 200 or so pages, don’t quote me and the average laser will do about 1500- 2000 pages before running out of ink.

One semester I really needed a new one, I was finally tired of getting new ink and went out and bought a basic black laser printer from Wal-Mart, spent about $130 bucks, thought about getting another toner while I was there, but it came with one and decided to wait.

I bought that back in late June. I was still running with the same original toner that it came with up until last night when nothing would print. I had a refill toner kit that you put into the existing. It was only $14 and decided that it was worth a try. After watching a video on how to put it in, I was printing a report within 10 minutes at the cost of $14 instead of $65 (at the cheapest I found)  and it’s probably going to last me almost another year.

So donate that free/cheap printer you have and get yourself a laser and it’ll save you some major bucks.

College plus Work

I’m really in a writing mode today, I’ve updated the About page and this will be my second post for the day.

My management professor told me the other week that he is on a committee of sorts, can’t remember the name of it, to get students more students involved at school. It has been a problem where students essentially just go to class and may do other things that the school does.

The biggest issue that has stuck out is that most students, traditional and non-traditional students work. With working in the management class group, the biggest issue is availability to attend the amount of events that we need. And that goes with the work and class.

Most of those jobs don’t have the flexibility of change for their employees that go to school, shifts start and end at a certain time, classes start and end at certain time, classes take additional hours outside of class, and a person needs to sleep and eat and perhaps take of a family or other important activities.

When I was working in the restaurant industry, this is what happened and this may not be for all companies, the standing rule was you give them your class schedule and they would make your work schedule around it. There was a request off sheet, but that didn’t mean you were to have off on that day. Even sometimes, you wee still scheduled for a shift when you were at class or just had 15 minutes to get to work from school. Then the smart ones, would change their availability so that they can have some study time, then the manager would ask why, you tell them you need study time, then they would say to manage your time more wisely and not take the availability change because they only take the class schedule for your time off. I can’t speak for other types of industries or companies, but I am sure that there are many cases that are the same way.

Work places with flexible schedules, that is a students dream come true and hard to find. One of my past classmates works in retail, and his company has told him to put school before work. His work does call him when they need him and usually he does go when they need him. For me I am able to sign up for my next semester classes at least 6 weeks ahead and I let my boss know to get an idea, I know when the business picks up to coordinate my school and work load. When I first started there, I wasn’t sure how she would be with class schedule and she made it very clear to get the classes that I needed with teachers that I wanted and not to worry about work. Now I know when the busier times start and end, to where I can adjust my school and work needs.

Sometimes it isn’t easy going to college and working, but it takes a tremendous amount of stress away when you can do both with ease. Flexibility and the support of work has a big play of it all. Yes, no matter what time-management is definitely key, but when the mass majority of students don’t have the luxury of a full ride to go to college, traditional or nontraditional, work is another aspect of the daily life that is important in order to go to college.

“The Early Birds” Group Work for Management Class

We were given our members by the professor and we are to coordinate group events where we learn about different companies, coordinate schedules, come up with a group work plan with roles, responsibilities, events with at least least two members going to each, a 10 page paper about the group dynamics with appendix and a five to ten minute presentation.

In general, most people hate group work because there is a slacker and you have to do their work for them. My boss has even said the same thing when I told her about it. The one thing that the Professor has emphasized is that he can’t stand slackers. At the end of it all, there is a peer review within the group. I think as he has said it ,”Now I have heard that other professors/teachers do a peer review, but it doesn’t affect the grade. Well, I am here to tell you that isn’t the way I do things. I can’t sand slackers, and if the rest of your group members say that you slacked, then it can affect your grade.” I have worked with groups before where the teacher says that, and well it didn’t really happen that way, but for this professor, I think that it will.

When we had our initial meet and greet in one of the classes, I had said something to the effect of “Can we all agree that we hate group work, my let’s do our part and make the most of it.” We all laughed and agreed.

There’s five of us in the group and during the beginning of our work plan sessions for about one week one of the members never showed up to class when we were signing up for events. One of the members called him while we were working on it to see what was going on. I thing he was surprised when he got a phone at 8:30 in the morning. But we didn’t know and just wanted to know if he was planning on dropping the class or not.

What has been working for us, is to have some meetings before our early Thursday class.At first, we needed to finish selecting events and agreed on meeting at 7:30 (the class starts at 8 and ends at 9:15), During the meeting we knew that we needed to meet on a regular basis, bi-weekly on Thursday before class at the same time. In the first early morning meet, we got so much done; more than what we all were expecting. So hence the name “The Early Birds”.